"A Europe of results is a political vision based on constructive pragmatism: to address the concerns of our citizens," says EU president José Manuel Barroso - meaning let's find something that will attract popularity and we'll do it – irrespective of the consequences.
This was very much the driver behind the EU's cynical intervention in the mobile phone market where, looking for something that would give them an instant popularity boost, they fixed upon "roaming charges". Bringing the often very high prices down, they reasoned, would provide an opportunity for endless publicity and self-congratulation about the value of “Europe”.
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