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 Post subject: Corporate clever
PostPosted: Thu Jun 30, 2011 10:10 am 
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One thing we can say about this is that, at least, it was his own money. But it also says that the corporates are not good at judging moods and tends ... they just have more money to throw about. It should also remembered, though, that this is the same Murdoch empire which is running the Times paywall experiment ... and probably with the same level of success. Had it been a runaway money-spinner, my guess is that we would never have heard the last of it.

As it is, we hear cautious claims, but get no figures. It cannot have been that successful, otherwise The Failygraph would have leapt in and converted its 31 million audience into a cash cow. But at least one now gets a feel as to how that particular corporate turned a profit. It is concentrating on its web presence, sacrificing quality in the pursuit of volume. This is a tempting model, but as the Murdoch corporation shows, it can also generate huge losses in the longer term.

View full article here

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 Post subject: Re: Corporate clever
PostPosted: Thu Jun 30, 2011 11:40 am 
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Much the same as Friendsreunited.

http://news.bbc.co.uk/1/hi/8186840.stm

These people don't understand the attraction of websites like these. As soon as they announced they were going to charge £5 pa subscription charge I knew it was dead in the water.

Corporate businesses really struggle to understand the InterWeb.

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 Post subject: Re: Corporate clever
PostPosted: Thu Jun 30, 2011 11:45 am 

Joined: Mon Aug 01, 2005 8:47 pm
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This was probably one of his childrens ideas.

As to the Times pay wall. That too will be a failure, it was created after he bought the WSJ, who had made one work, but their content is directed at a very wealthy audience and with the sopping wet, closet commie FT being worse than useless, not much competition.

Sky has only worked so far because he paid fortunes to buy some sports, so the fans are forced through gritted teeth to pay up, or go without....But before too long technology will allow those same sports to broadcast over the Net themselves and keep ALL the revenue, they won't need Sky.


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 Post subject: Re: Corporate clever
PostPosted: Thu Jun 30, 2011 2:14 pm 
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RoadHog wrote:
Much the same as Friendsreunited.

http://news.bbc.co.uk/1/hi/8186840.stm

These people don't understand the attraction of websites like these. As soon as they announced they were going to charge £5 pa subscription charge I knew it was dead in the water.

Corporate businesses really struggle to understand the InterWeb.


Thanks for that ... I've added a link.

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 Post subject: Re: Corporate clever
PostPosted: Fri Jul 01, 2011 1:51 pm 

Joined: Mon Aug 30, 2010 1:05 pm
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As far as the Times Paywall, I do not understand why Newspapers would drop the model of traditional newspapers, which is advertizing. It can only be that the print news people consider the web product an adjunct to the "real" product, whereas it is the other way around, and the paper copy is the adjunct to the real product, which is news, and can be made available in much more detail and quantity on the web. A popular web site must be invaluable to an advertiser.


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