How did this "narrative" get established ?
How does one derail it ?
How does one establish a more appropriate narrative ?
If you go back to the heady days, when the blogosphere was emerging, the talk was very much about taking on the MSM and forcing through a different, grassroots agenda. I still believe that can happen, which is why I keep ploughing on in my own disconsolate way ... and why I am so critical of much of the blogosphere, which tends mostly to reinforce the narrative rather than go a different agenda. Basically, the internet is the only game in town, the only place where we can take on the media on equal terms. If that doesn't work, then I do not know what else to suggest.
As to how the narratives get established ... look in a newsroom - they are all watching television and reading all the other papers ... in the TV newsrooms, they do likewise ... like a ravening pack of sheep, charging off ... to do what everybody else does.