A good marketing strategy makes any business successful no matter what is the size of business. There are some successful examples here:
Subway is close to having 45,000 restaurants, making it the largest single-brand restaurant chain in the world. The Body Shop operates around 3,000 franchises worldwide, and it is the most popular skincare brand to date. Impressive plus enviable, aren’t they? Much like these companies, many other giants such as Amazon, Alibaba, Microsoft, Apple, are in the race of making record-breaking stats. But the reality is they were not always the juggernauts they’re today. During the infancy of their businesses, they also belonged to the “small business” group.
Now, you may ask: what eventually made them break out of that group and change their destiny? Here, we are going to discuss what‘re best marketing strategies to fuel your business growth.
Understand Search Engine Optimization
Remember; never use shady search engine optimization practices, tricks or shortcuts. These may get you short-term results but will land you in hot water in the long term. You can’t take a shortcut for search engines. You have to put extra time and efforts to see the results. You can link your search engine optimization efforts with social media marketing. Use Facebook and Instagram to market your products. If you are using Instagram, you must think to buy real active Instagram followers to get more visibility.
We love stories from a very young age. Stories tap on our emotional nerve.
You can inject that magic of storytelling into your marketing to invoke an emotional response from your audiences. You can tell your brand’s narrative via social media and crowd-sourced content, instead of newspaper advertising.
Your brand story should be a combination of what you say about your brand, plus what others are saying about it. Here are some proven tips well craft your brand story:
- Make it a one- to two-liner statement and position it on all social media platforms you’re using.
- Decide in advance your brand voice, and stick to it.
- Break your mission and vision in a tangible manner that presents your values to your audiences.
- Get a set of your key business messages and ensure that all your communication is underpinned by those messages.
Finally, keep it captivating, inspirational and meaningful to your audience. If you nail this, your customers and competitors will become your raving fans.
Utilize Affiliate & Associate programs by using Referral Marketing
Affiliate/associate program is a commission-based platform that allows you to ask people to share your information and grow your market. Clients produced by referral marketing are slightly costly but are the most beneficial, especially for small businesses. They negotiate less and buy faster. Plus, they produce more business to you by spreading words about your brand.
Help Your Audience with FREE Resources
I believe this is another ‘cost-effective’ way to boost your sales. Yes, cost-effective!
Customers like ‘FREE’ stuff! Use this fact to scale up your business by providing free and informative resources such as blog and intelligence tools on your website. These would cost you either nothing or very low!
Avail a dialog discussion, video and audio documents, or some free and useful tools for your visitors. This marketing procedure will draw in more visitors to your site in real-time and motivate them to convert to your customer.